Nestle vs Cadbury - 5506 Words

2 NESTLE vs CADBURY An Evaluation of the Marketing Mix of Nestle and Cadbury Submitted to: Ms Shalini Gupta Submitted by: Chaitanya Hiremath Roll no - 370 2012 Shaheed Bhagat Singh College (Delhi University) ACKNOWLEDGEMENT I, a student of Shaheed Bhagat Singh College make a humble attempt to present my research project. It gives me immense pleasure to thank and extend my gratitude to Ms Shalini Gupta for extending her valuable time and continuous support in completing this project. I also avail this opportunity to convey my sincere thanks to all the sources of reference. I hope that this project, with all its contents, will serve its true purpose, cater to the needs of all. Contents OBJECTIVES OF THE STUDY 3 THE INDUSTRY†¦show more content†¦The category is largely consumed in urban areas with a 70% skew to urban markets and a 30% to rural markets. Hard boiled candy accounts for 20%, Éclairs and Toffees accounts for 18%, Gums and Mints and lozenges are at par and account for 13%. Digestive Candies and Lollipops account for 1.5% share respectively. Overall industry growth is estimated at 2.5 % in the chocolates segment and sugar confectionery segment has declined by 3%. The Indian Chocolate market can be sliced into four parts. 1. Moulded Chocolate Segment - comprising slab chocolates like Dairy milk chocolates, etc. These are made by pouring the ingredients into moulds. 2. Countline Segment - comprising bars like 5 star, Bar One, Perk, Kit Kat, etc. These have ingredients other than chocolate and are usually Bar shaped, making for chunky bites. 3. Choco-Panned Segment - comprising chocolate forms like Butterscotch, Nutties, Tiffins, etc. Panned variety has different cores/centers which are covered with a layer of chocolate. 4. Sugar-Panned Segment - comprising chocolate forms such as Gems, Chocolate à ©clairs, etc. These generally have a sugar coating on the outside. INTRODUCTION TO NESTLE Nestlà © is the worlds leading Nutrition, Health and Wellness Company. It is committed to increasing the nutritional value of its products while improving theShow MoreRelatedMarketing Strategy of Nestle vs Cadbury1313 Words   |  6 PagesASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy  is defined by  David Aaker  as a process that can allow an organizationRead MoreConfectionery Industry Analysis for Kraft-Cadbury1161 Words   |  5 Pagesconfectionary market till around 2008 was dominated by 9 multinationals namely Cadbury, Ferrero, Hershey, Kraft, Leaf, Mars, Nestle, Warner-Lambert, Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods | | $8.83 | | 98000 | |Read MoreKraft Food Incs Hostile Takeover of Cadbury3336 Words   |  14 Pagescompetitors of Kraft are Nestlà © S.A.; Unilever; ConAgra Foods, Inc.; Groupe Danone; H.J. Heinz Company; Sara Lee Corporation; etc. One of the worlds fourth biggest suppliers of chocolate and sugar confectionery is Cadbury, which merged with Schweppes in 1969. One of its products, which is Dairy Milk and it is very successful molded chocolate in UK. The main products of Cadbury are bars, drinks, ice-cream and desserts, cakes and biscuits. The major competitors are Nestle, Mars, and Philip MorrisRead MoreMarketing Philosophy of Nestle2200 Words   |  9 Pagescompany achieve its aims and objectives which are outlined in a mission statement. Introduction to Nestle Nestle is a globally recognised organisation founded by Henri Nestle in 1866 in Switzerland. Nestle claim to be the ‘worlds leading nutrition, health and wellness company’ and their mission is ‘Good Food and Good Life’. the Swiss organisation employee 280,000 people around the world. Nestle has a vision of ‘meeting the needs of the consumer everyday by marketing and selling food of a consistentlyRead MoreAnalysis of Kraft Foods Inc.4016 Words   |  17 Pagesas well as return on equity. 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(Kraft Foods Annual Report 2011). PEST analyses represent macro-environment: 1. Political In 2011, political upheaval in Egypt forced Kraft to suspend operations there (Just Food 2/11). Of the 300 workers, 250 joinedRead MoreCadbury : Brand And Marketing Strategies Essay3826 Words   |  16 Pageschose Cadbury as Cadbury is one of the leading confectionary brands around the world and they have a long history of making chocolates. Cadbury also has a few advertisements and marketing strategies that we can work with and we would like to find out the secret behind Cadbury’s overwhelming popularity. Company’s background and information Cadbury is a multinational confectionary company and has its roots in Birmingham, United Kingdom. It was founded as a grocer’s shop in 1824 by John Cadbury whereRead MoreCadbury Scweppes Swot and Environments14542 Words   |  59 Pagesorganisations: 15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing Cadbury Marvellous Creations Jelly popping candy beanies chocolate to South Africa and Germany: 17 Geographic: 17 Demographic: 17 Psychographic: 19 Motives 19 Lifestyles 19 Behavioural: 19 Occasion 20 Readiness to buy the product 20 Benefits 20 Attitude 21 Marketing Cadbury Milkybar chocolate to New Zealand and Saudi Arabia: 21 Geographic: 21 Demographic: 22 Psychographic: